Much has been written about the volume of personal data collected by social media platforms (Werbin, 2011; Fuchs, 2012; Bollmer, 2016) and its use by both governments and private industry (Fuchs, 2011, 2012).  The collection of data on a medium’s audience, and its implication in capitalist production have been discussed for decades (Fuchs, 2012; Meehan, […]